Turning complexity into clarity
I'm a digital product designer living in London. With an affinity for all things digital and design, I've spent my professional career learning how to use design to solve business problems.
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Case studies, process work, and a full career overview — ready to download.
Experience
GiveMatch
Senior Product Designer
Joined to lead end-to-end product design across the platform. Worked with founders and engineers on fundraising tools for charities and communities, including campaigns, donation flows, dashboards, and profile pages, focusing on creating a coherent, scalable experience.
Zego
Lead Product Designer
Rejoined the B2B venture to improve UI & UX of their Fleet management portal. Worked alongside PMs and developers to implement a new design system and clean up the overall experience.
Not Another Studio
Director
Set up studio in August 2020 to facilitate contract work and consolidate CoolSource Cards side project. Main focus is web and marketing materials for brands.
Zego
UI Designer
Joined as second design team member (team grew to 5). Helped craft a design system to unify team output and create consistent UIs.
CoolSource Cards
Illustrator & Director
Founded and serve as creative director of vibrant greeting card company. Oversee full design to print process. Established brand with retail placements including Whole Foods.
Striing.io
UI/UX Designer
Helped startup with design skills gap. Designed UX of core table delivery service, branding, website design and development. Assisted with onsite UX testing at Las Iguanas pilot site.
Flyt (Flypay)
Digital Designer — Product Designer
Early startup member handling web dev and videography, transitioning to product design. Launched multiple products: Flypay app, Wahaca QuickPay App, Dirty Burger app, GBK App + Website, Chilango website, Flyt website + portal.
Freelance
Designer
Post-university partnership with developer to learn web design/development on the job and build portfolio. Established design, CSS and HTML skills while learning client sourcing and management.
Case Studies
Featured In
Article
Design at Zego: Planning for scale
Transitioning from Sketch to Figma allowed streamlined process, tackled design debt, and improved collaboration with a scalable cloud-based design system.
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Interview
Flypay: The Pivot to Flyt
Flypay rebranded to Flyt, focusing on ePOS integration for hospitality transactions using Sketch and Marvel.
Read articleStill have questions? Feel free to contact me if you have any questions about my history and experience.
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